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People 1st launches guide to help businesses capitalise on 2013

People 1st, the sector skills council for hospitality, passenger transport, travel and tourism, has produced a guide for businesses that want to capitalise on the opportunities provided by Derry-Londonderry UK City of Culture and the World Police and Fire Games in Belfast.

The guide, entitled ‘Capitalise on 2013,’ contains practical hints and tips for businesses in the vicinity of the events, as well as links to additional resources that will help them maximise the opportunities on offer throughout 2013.

It covers topics including employee engagement and staff rotas, demand on local transport, customer service and maximising online presence, as well as lessons learnt from previous events including the Vancouver 2010 Winter Olympics and Liverpool’s stint as European City of Culture in 2008.

With an estimated 25,000 visitors from around 70 countries expected to arrive for the World Police and Fire Games alone, People 1st’s director of Northern Ireland, Roisin McKee, stresses that it’s important for businesses to be prepared.

“2013 has the potential to be a transformational year for hospitality and tourism in Northern Ireland, but we know from past experience that employers in host cities of major international events can sometimes underestimate the impact on their businesses.” she explains.

“We want to ensure that businesses are prepared to take advantage but we also know that, while there’s lots of information out there, it’s not necessarily easy to find. That’s why we produced the Capitalise on 2013 guide – to pull some of this information together in one place and give businesses a clear idea of what they need to think about.

“We’ve already seen the positive effect the fantastic visitor welcome offered by staff and volunteers at the 2012 Games had on international perceptions of Britain as a tourist destination.  We want to really build on that success to really raise Northern Ireland’s profile as a global destination.”

With Derry-Londonderry UK City of Culture events taking place throughout the year, and the World Police and Fire Games getting underway in July, there is still plenty of time for businesses to put their plans in place.

[button type=”rounded” color=”light-blue” size=”small” url=”” rel=”dofollow”] Download the 2013 Guide [/button]

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